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Mid-August this year we are ready to take pre-orders on our third model, Shellback. An automatic Swiss made watch.

As always we keep the production quantity low to keep the value of our watches – it feel better that way, for both you and us.  

Make sure to bookmark this page as we will update it on a weekly basis till launch – next week, instead of teasers, we will reveal the watch.

As you can see on the pictures, Shellback is a diver watch (and with date option) that we have worked hard with the last years to make it a perfect everyday watch.


Pre-order: Mid-August
Price pre-order: Approx 6495 sek / €649 / $649*
Movement: Automatic
Dimension: 39mm (40mm including bezel)
ATM: 200m

Straps included in pre-order are our custom-made bracelet, tropic rubber and nato.

*All orders outside of EU exclude VAT.

What is a Shellback?

For the experienced sailor, the term "Shellback" is probably something you've heard before, and might even be yourself. To earn the Shellback title you must face the dangers of the deep sea and cross the equator. Maybe not too hard in modern ships, but certainly a struggle in the olden days.

The word origins from the toughness of a turtle shell, meaning that a sailor crossing the equator must be as tough as one. On that basis, we created Shellback.